Sales is one skill.
Wealth is a system.

Roger Holden is the founder of Accelerate Mentorship and of Reliable Digital. He owns and operates four businesses across supplements, commercial cannabis, agriculture, and clinical technology, including a proprietary SaaS platform he built for the Clinical Herbalist space (working directly with functional medical doctors, in a market with no direct competitors), and a supplement brand currently doing $150K/year in fully organic sales.

His operational range is unusually wide. He’s managed 100+ acres of agricultural land with a team, raised and deployed $300K+ in investor capital, negotiated at the corporate and commercial level, and built sales operations from cold outreach through close. His businesses have sponsored the Telluride Mushroom Festival and MAPS in Denver for multiple years running (both events). He runs online communities, manages employees across multiple ventures, and has a deep working knowledge of corporate structure and entity formation: how to legitimately build, register, and operate a real business that stands up to legal, tax, and compliance scrutiny. He’s spent the last decade navigating those waters personally, and it’s one of the areas members of Accelerate benefit from most. He’s also proficient in Python, HTML, JSON, and Java.

Before any of the businesses, Roger was a personal trainer, which is where his coaching DNA was formed. The fundamentals transfer directly: assess the person in front of you, identify the gap between where they are and where they want to go, build a plan they can actually execute, and hold them to it. That’s the same methodology he applies to sales mentorship today.

His philosophy is performance over résumé. He’s less interested in where someone has been than in how they show up and produce when it counts. His superpower, confirmed by nearly everyone who works with him, is connecting the right people and putting them in positions where they thrive.

Zac Passingham coaches inside Accelerate as a high-ticket closer whose operator track record runs years longer than his age suggests. Born and raised in Manchester, UK, with extended experience living and working across Australia, he has been closing deals since most operators his age were still picking a major.

He started in real estate at 16. At 17, mid-exams, he personally cash-collected £50K+ in B2B physical product sales, closing business buyers on the phone while sitting for the very qualifications most of his peers treated as the finish line. The exams were earned. The cash was earned harder. By the time most twenty-year-olds were filing their first commission check, Zac was already on his third sales environment.

He holds a degree in Marketing, with formal academic work in Psychology and Philosophy. That is not background detail. It is the operating system underneath every call he runs. He understands buyer psychology because he studied it in writing. He understands framing, decision-making, and ethical persuasion because he was trained in it directly. The result is a closer who reads people with unusual precision and a coach who can teach others to do the same.

He is six months into high-ticket sales, applying that foundation against higher-AOV offers and more sophisticated objections, with a vertical growth curve from week one. That is exactly the kind of operator Accelerate puts on its bench.

Inside Accelerate, Zac coaches setters and closers on call structure, objection handling, tonality, frame control, and the buyer psychology underneath every closing decision. He doesn’t pitch. He closes. And he teaches the same.